Contract Marketing Director
Inspired Marketing was the contract marketing director for Arizona Driver Magazine from June 2014 until October 2015 when they made a change in their marketing and sales. Acting as marketing director, allowed the editorial and business sides of the magazine to separate and work together and not against each other. I focused mainly on helping them with sales. I also worked to establish distribution partners as the magazine does not have a traditional distribution network. This position was done remotely, which is of special note, Inspired Marketing can work anywhere. I worked in Southern California and the magazine is HQed in Phoenix. I flew in for meetings with large advertisers and distribution partners when necessary. Being in town also allowed us to pow-wow, plan and execute on plans going forward. At the contract marketing director for this auto industry specific publication, Inspired Marketing was able to help them move forward, make primary connections and determine unique markets for the magazine.
This was a long term assignment, which also allowed us to establish a firm position as the marketing director for this company.
- Client: Arizona Driver Magazine
- Date: Sep 24, 2015
- Tags: contract marketing director, contract marketing manager, marketing director, marketing strategy, remote marketing, sales