Email Marketing Campaigns
Email Marketing Campaigns are still one of the most effective methods of outreach to your targets to date. Social media, and mobile marketing may be the cool kids on the block these days, but nothing works better for growing your business than good old Email Marketing. According to Business New Daily, ‘Studies repeatedly show that email marketing is the most effective way to reach and retain customers. A study by consulting firm McKinsey and Co. recently revealed that email marketing is 40 times more successful than Facebook and Twitter marketing combined. Inspired Marketing has developed and launched several email campaigns for our clients and we have had some great results. Mainly from cleaning our list, testing when we should deliver the emails and creating catchy emails with plenty of links and pictures to capture the readers attention.
Another study from iContact, revealed that small and midsize businesses are now dedicating the largest share of their marketing budgets to email campaigns. Why? They are inexpensive, can spread company news, deliver promotions, target customers, and much more. It’s true! Social Media Campaigns are designed to build a conversation and engagement, but emails can drive people to your website and provide information to close sales. Email campaigns can go as far as to contact a customer who has abandoned their cart, or has signed up for something and then left.
We use MailChimp for our email marketing. We find that the stand alone service works well and integrates with many other services for lead generation, CRM and others easily.