Single Project: Consumer Products Manager – Desiccare, Inc.
Consumer Products Manager – Desiccare, Inc.
Consumer Product Manager for Safe ‘N Dry Products, a Division of Desiccare, Inc.
Desiccare, Inc. is a moisture control and food safety company that specializes in providing different customized solutions to industrial, commercial and consumer clients. Paige was employeed there at their marketing manager, but was quickly put in charge of revamping and relaunching the defunct Consumer Products Division and Repositioned the consumer line as a stand-alone brand named Safe ‘N Dry Products. She re-named the division, worked with the in-house designer and they completely developed the branding for the division. They created two logos for the two sides of the brand, and then Paige jumped on creating products for the consumer market. THe products were launched at large trade shows and also pitched to various media outlets.
Successes for Safe ‘n Dry include:
•Directed all operations for the Consumer Products Division.
•Differentiated products by use, and created two distinct divisions, one for outdoor and one for household to target consumers with the right product offering.
•Repositioned the consumer line as a stand-alone brand named Safe ‘N Dry Products.
•Developed the overall branding, position, logos for the consumer line.
•Responsible for new product development, packaging design, product launch and implementation and sales.
•Developed partners in new products, promotions and successful long-term sales in the outdoor and housewares markets which resulted in partnerships with The Container Store and Snapware.
•Developed products such as Wader Saver, BarrelDry, Scent Shot, Ethylene Eliminator, Refresherator, Mold Away, Smart Storage, and Safe ‘N Dry.
•Worked with media in both outdoor and housewares segments to secure product launch articles.
•Secured new customers: Field and Stream, Dick’s Sporting Goods and Winchester Rifles as direct result of efforts at SHOT Show.
•Responsible for procurement of outsourced items, including specifying, design and negotiations with Chinese suppliers.
•The launch, design and implementation of www.safendryproducts.com, Facebook page, twitter account, and LinkedIn Company page.
- Date: Jan 28, 2016
- Tags: advertising, branding, consumer packaging, consumer products, contract marketing manager, Marketing manager, marketing strategy, Product Design, product launch, Product Marketing, social media